Why Staging Your Home Helps It Sell Faster and for More Money
- Matthew & Melissa Webster
- Jan 27
- 3 min read
When it comes to selling your home, first impressions are everything. Studies show that staged homes not only sell faster but also often fetch a higher price. Staging creates an emotional connection for buyers, helping them imagine your house as their future home.
In today’s market, where buyers can tour dozens of homes online before ever stepping through the door, making your home stand out is critical. Staging ensures your home makes a lasting first impression, both online and in person.
What Is Home Staging?
Home staging is the art of preparing your home for sale by enhancing its appearance to appeal to a wide range of buyers. This can involve rearranging furniture, decluttering, adding decor, or even making small updates that showcase the home’s best features.
Below, we’ve outlined 5 compelling reasons why staging is a smart investment before you sell.
Appeal to Buyer Emotion
Did you know that 81% of buyers find it easier to visualize a staged home as their future home? By creating inviting, well-decorated spaces, you help buyers form an emotional connection, making it easier for them to picture themselves living there.
Additionally:
40% of buyers are more likely to tour a staged home they see online.
23% of buyers will overlook minor flaws in a property if it’s staged well.
Staging transforms your home into a canvas for the buyer’s imagination.
Sell Faster
Time is money in real estate! Homes that are staged, more often than not, spend less time on market compared to their non-staged counterparts. Why? Because staging highlights the functionality and flow of your home, helping buyers see its potential instantly.
Increase Your Sale Price
Looking for a bigger return on your investment? Staging can help you achieve that. According to studies, 22% of staged homes sell for at least 6% more than their non-staged competition.
That’s a significant return on what is often a relatively small investment.
Focus on Key Spaces
You don’t have to stage the entire house to make an impact. According to buyers, the four most important spaces to stage are:
Living Room – The heart of the home where buyers imagine entertaining or relaxing.
Primary Bedroom – A peaceful retreat that feels like their own.
Kitchen – The centerpiece of family life.
Dining Room – A space for special moments and gatherings.
By focusing on these key areas, you can maximize your staging efforts without breaking the bank.
Simplify the Buying Process
Many buyers (45%, to be exact) find the home-buying process to be much harder than the originally thought. Staging makes it easier for them to see the potential of your property and how it could fit seamlessly into their lives.
A staged home communicates:
Functionality – Buyers can see how to utilize each space effectively.
Livability – It helps them envision themselves living there comfortably.
Why Staging Matters
Ultimately, preparing your home for sale is one of the most important steps in achieving the price you want. Staging is not about creating a show home—it’s about creating an emotional experience for buyers, helping them fall in love with your home at first sight.
Ready to sell your home? Let’s chat! If you’re thinking of selling your home, we can guide you through the staging process to help you maximize its value. Reach out today for a free consultation or to learn more about how we can help your home stand out in the Guelph market.
Source: 2023 Profile of Home Staging - National Association of REALTORS® Research Group
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